At West 5 Optometry, we believe in offering our patients eyewear that combines style, comfort, and sustainability. Shwood Eyewear aligns perfectly with these values, providing unique, handcrafted frames that make a statement. By carrying Shwood, we offer our patients the opportunity to own a piece of Portland’s innovative craftsmanship.
Born from Nature, Crafted by Hand
Founded in 2009 in Portland, Oregon, Shwood Eyewear began as an experiment with a limb from a Madrone tree, a pair of rusty cabinet hinges, and lenses from a corner store. This simple idea evolved into a brand that reimagines eyewear by blending natural materials with innovative design.
Designed and Crafted in Portland
Every Shwood frame is designed and handcrafted in-house at their Portland facility. This approach allows for complete control over the quality and design process, ensuring each pair of glasses is a unique piece of wearable art.
Craftsmanship That Speaks Volumes
Shwood Eyewear frames are crafted from a variety of materials, including:
- Wood: Utilizing sustainable hardwoods like oak, walnut, and maple.
- Acetate: High-quality cellulose acetate for vibrant colors and patterns.
- Titanium: Lightweight and durable for a modern aesthetic.
- Stone: Unique frames made from materials like slate and marble.
- Seashell: Stabilized seashells for a distinctive look.
Each frame undergoes a meticulous process, combining traditional craftsmanship with modern technology to create eyewear that is both functional and stylish.
What Makes Shwood Unique
- Material Innovation: Shwood has pioneered over 15 new materials in the eyewear industry, including stabilized seashells and oxidized metals.
- Handcrafted Quality: Each frame is individually handcrafted, ensuring attention to detail and uniqueness.
- Sustainability: The brand is committed to using sustainable materials and practices in their production process.
Collections Under the Shwood Brand
Shwood offers a variety of collections to cater to different styles and preferences:
- Wood Collection: Classic frames made from sustainable hardwoods.
- Acetate Collection: Vibrant and colorful frames crafted from high-quality cellulose acetate.
- Titanium Collection: Sleek and lightweight frames for a modern look.
- Stone Collection: Unique frames made from materials like slate and marble.
- Seashell Collection: Distinctive frames crafted from stabilized seashells.
A Unique Fact
Shwood’s name was inspired by a fake sponsor created by a friend of co-founder Eric Singer to gain entry into a snowboarding competition. This playful origin reflects the brand’s creative and adventurous spirit.