At West 5 Optometry, we believe in offering our patients eyewear that combines style, comfort, and quality. Mad in Italy Eyewear aligns perfectly with these values, providing unique, handcrafted frames that make a statement. By carrying Mad in Italy, we offer our patients the opportunity to own a piece of Italian artistry and craftsmanship.
A Bold Vision from the Heart of the Dolomites
Founded in 2010 in Alano di Piave, nestled in the Belluno Dolomites of northeastern Italy, Mad in Italy Eyewear was conceived with an ambitious goal: to blend traditional Italian craftsmanship with innovative design, creating eyewear that embodies the unique essence of Italian creativity. The brand’s philosophy is rooted in the belief that a hint of madness characterizes Italians, inspiring them to create extraordinary things that balance on the edge between madness and normality. This spirit is evident in every frame they produce.
Handcrafted Excellence in the Eyewear District
Mad in Italy is deeply embedded in the heart of Italy’s eyewear district. The region’s rich heritage and technical expertise in eyewear manufacturing are integral to the brand’s identity. By leveraging local knowledge and combining it with their creative vision, Mad in Italy produces eyewear that is not only stylish but also of exceptional quality.
Craftsmanship That Speaks Volumes
Each Mad in Italy frame is a testament to meticulous craftsmanship. The brand utilizes a variety of materials, including:
- Titanium: Known for its strength and lightweight properties, titanium frames offer durability without compromising on comfort.
- Acetate: High-quality cellulose acetate provides vibrant colors and patterns, allowing for bold design choices.
- Steel: Stainless steel frames offer a sleek, modern look with exceptional resilience.
These materials are carefully selected and processed to create eyewear that is both functional and fashionable.
What Makes Mad in Italy Unique
- Innovative Design: Mad in Italy combines vibrant colors, imaginative shapes, and bold creativity with timeless Italian elegance, creating pieces that stand out and reflect the individuality of the wearer mad-in-italy.
- Quality Craftsmanship: Each frame is handcrafted in Italy, ensuring attention to detail and superior quality.
- Unique Materials: The brand experiments with unconventional materials and techniques, such as ultra-thin acetate components inserted with surgical precision, to create distinctive eyewear
Collections Under the Mad in Italy Brand
Mad in Italy offers a diverse range of collections to cater to different styles and preferences:
- Classic Collection: Timeless designs that embody the essence of Italian elegance.
- Up! Collection: Features frames with mirror, multicolor, and 3D effects, aiming high towards the sun with lightweight nylon fronts
- Tech Collection: Combines acetate fronts with rubber and carbon fiber temples, offering a modern, unisex aesthetic
A Unique Fact
Mad in Italy’s name reflects the brand’s philosophy. The “madness” refers to the creative spirit that drives Italians to produce exceptional works that balance on the edge between madness and normality. This unique perspective is embedded in every frame they create